/* Zavia Marketing - página «Estrategias de venta» y lista de pasos de la herramienta de funnels.
   Escritorio: diagrama horizontal (SVG). Celular: lista vertical paso a paso. */

:root {
  --fx-c-bg: #ffffff; --fx-c-line: #c9d2c0; --fx-c-ink: #060e17;
  --fx-a-bg: #eef6e2; --fx-a-line: #b4d389; --fx-a-ink: #487523;
  --fx-i-bg: #0a1622; --fx-i-line: #0a1622; --fx-i-ink: #ffffff; --fx-i-ic: #b4d389;
  --fx-h-bg: #f7f6f1; --fx-h-line: #8d9a80; --fx-h-ink: #4b5663;
  --fx-edge: #7f8c74;
}

/* ---------- portada de la página ---------- */
.fx-hero { background: var(--ink); color: #fff; padding-block: clamp(40px, 8vw, 84px) clamp(44px, 8vw, 80px); text-align: center; }
.fx-kicker { margin: 0; font-size: 0.78rem; font-weight: 700; letter-spacing: 0.13em; text-transform: uppercase; color: var(--green); }
.fx-hero h1 { margin: 14px auto 0; max-width: 20ch; font-size: clamp(2rem, 6.4vw, 3.4rem); line-height: 1.08; font-weight: 800; letter-spacing: -0.02em; text-wrap: balance; color: #fff; }
.fx-lead { margin: 18px auto 0; max-width: 56ch; font-size: clamp(1.02rem, 2.6vw, 1.18rem); line-height: 1.6; color: rgba(255, 255, 255, 0.84); }
.fx-chips { display: flex; flex-wrap: wrap; justify-content: center; gap: 10px; margin: 28px auto 0; max-width: 760px; }
.fx-chip { display: inline-flex; align-items: center; gap: 9px; padding: 9px 16px 9px 10px; border-radius: 999px; border: 1px solid rgba(255, 255, 255, 0.22); color: #fff; text-decoration: none; font-weight: 600; font-size: 0.93rem; background: rgba(255, 255, 255, 0.05); }
.fx-chip b { display: grid; place-items: center; width: 24px; height: 24px; border-radius: 50%; background: var(--green); color: var(--ink); font-size: 0.8rem; }
.fx-chip:hover, .fx-chip:focus-visible { border-color: var(--green); background: rgba(180, 211, 137, 0.14); outline: none; }
.fx-pick { margin-top: 30px; }
.fx-fine { margin: 10px 0 0; font-size: 0.85rem; color: rgba(255, 255, 255, 0.62); }

/* ---------- cada recorrido ---------- */
.fx-sec { padding-block: clamp(40px, 6vw, 72px); border-top: 1px solid var(--line); scroll-margin-top: 72px; }
.fx-sec:first-of-type { border-top: 0; }
.fx-num { margin: 0; font-size: 0.78rem; font-weight: 800; letter-spacing: 0.12em; text-transform: uppercase; color: var(--green-deep); }
.fx-sec h2 { margin: 8px 0 0; max-width: 24ch; font-size: clamp(1.6rem, 4.6vw, 2.3rem); line-height: 1.14; letter-spacing: -0.015em; text-wrap: balance; }
.fx-para { margin: 12px 0 0; font-size: 1.06rem; font-weight: 700; color: var(--ink); max-width: 56ch; }
.fx-intro { margin: 10px 0 0; max-width: 66ch; font-size: 1.05rem; line-height: 1.65; color: var(--ink-soft); }

.fx-board { margin-top: 26px; padding: clamp(14px, 3vw, 26px); border: 1px solid var(--line); border-radius: 22px;
  background-color: #fbfcf9; background-image: radial-gradient(circle, #d9e0d0 1px, transparent 1.4px); background-size: 22px 22px; }
.fx-legend { display: flex; flex-wrap: wrap; gap: 8px 20px; list-style: none; margin: 0 0 18px; padding: 0; font-size: 0.84rem; font-weight: 600; color: var(--ink-soft); }
.fx-legend li { display: inline-flex; align-items: center; gap: 8px; }
.fx-sw { width: 16px; height: 16px; border-radius: 5px; border: 1.5px solid var(--fx-c-line); background: var(--fx-c-bg); display: inline-block; }
.fx-sw.fx-k-a { background: var(--fx-a-bg); border-color: var(--fx-a-line); }
.fx-sw.fx-k-i { background: var(--fx-i-bg); border-color: var(--fx-i-line); }
.fx-sw.fx-k-h { background: var(--fx-h-bg); border: 1.5px dashed var(--fx-h-line); }

/* diagrama horizontal */
.fx-canvas { margin-inline: auto; }
.fx-svg { display: block; width: 100%; height: auto; overflow: visible; font-family: inherit; }
.fx-edge { fill: none; stroke: var(--fx-edge); stroke-width: 1.8; stroke-linecap: round; stroke-linejoin: round; }
.fx-edge.fx-dash { stroke-dasharray: 5 5; }
.fx-head { fill: var(--fx-edge); }
.fx-node rect { stroke-width: 1.6; }
.fx-node text { font-size: 15px; font-weight: 700; fill: var(--ink); }
.fx-node .fx-ic { color: var(--ink); }
.fx-k-c rect { fill: var(--fx-c-bg); stroke: var(--fx-c-line); }
.fx-k-c .fx-ic-bg { fill: #eef1ea; }
.fx-k-a rect { fill: var(--fx-a-bg); stroke: var(--fx-a-line); }
.fx-k-a .fx-ic-bg { fill: #ffffff; }
.fx-k-a .fx-ic { color: var(--fx-a-ink); }
.fx-k-i rect { fill: var(--fx-i-bg); stroke: var(--fx-i-line); }
.fx-k-i .fx-ic-bg { fill: rgba(180, 211, 137, 0.18); }
.fx-k-i .fx-ic { color: var(--fx-i-ic); }
.fx-node.fx-k-i text { fill: var(--fx-i-ink); }
.fx-k-h rect { fill: var(--fx-h-bg); stroke: var(--fx-h-line); stroke-dasharray: 6 4; }
.fx-k-h .fx-ic-bg { fill: #ffffff; }
.fx-k-h .fx-ic { color: var(--fx-h-ink); }
.fx-k-p rect { fill: var(--green-soft); stroke: var(--green-line); }
.fx-node.fx-k-p text { fill: var(--ink); font-size: 15px; font-weight: 800; }
.fx-node.fx-k-p text.fx-p1 { fill: var(--green-deep); font-weight: 700; }
.fx-sw.fx-k-p { background: var(--green-soft); border-color: var(--green-line); }
.fx-lab { font-size: 15px; font-weight: 800; letter-spacing: 0.04em; text-transform: uppercase; fill: var(--green-deep); }

/* lista vertical: celular y lectores de pantalla */
.fx-list { list-style: none; margin: 0; padding: 0; display: grid; gap: 0; counter-reset: fxg; }
.fx-grp { position: relative; padding: 0 0 22px 22px; border-left: 2px solid var(--green-line); margin-left: 8px; }
.fx-grp:last-child { padding-bottom: 0; border-left-color: transparent; }
.fx-grp::before { content: ""; position: absolute; left: -7px; top: 3px; width: 12px; height: 12px; border-radius: 50%; background: var(--green); border: 2px solid #fbfcf9; box-shadow: 0 0 0 1.5px var(--green-deep); }
.fx-glab { margin: 0 0 10px; font-size: 0.78rem; font-weight: 800; letter-spacing: 0.08em; text-transform: uppercase; color: var(--green-deep); }
.fx-grp ul { list-style: none; margin: 0; padding: 0; display: grid; gap: 10px; }
.fx-step { display: grid; grid-template-columns: 40px 1fr; gap: 12px; align-items: start; padding: 13px 14px; border-radius: 14px; border: 1.5px solid var(--fx-c-line); background: var(--fx-c-bg); }
.fx-step strong { display: block; font-size: 0.98rem; line-height: 1.3; color: var(--ink); }
.fx-step span:not(.fx-sico) { display: block; margin-top: 3px; font-size: 0.92rem; line-height: 1.5; color: var(--ink-soft); }
.fx-sico { display: grid; place-items: center; width: 40px; height: 40px; border-radius: 12px; background: #eef1ea; color: var(--ink); }
.fx-step.fx-k-a { background: var(--fx-a-bg); border-color: var(--fx-a-line); }
.fx-step.fx-k-a .fx-sico { background: #fff; color: var(--fx-a-ink); }
.fx-step.fx-k-i { background: var(--fx-i-bg); border-color: var(--fx-i-line); }
.fx-step.fx-k-i strong { color: #fff; }
.fx-step.fx-k-i span:not(.fx-sico) { color: rgba(255, 255, 255, 0.78); }
.fx-step.fx-k-i .fx-sico { background: rgba(180, 211, 137, 0.18); color: var(--fx-i-ic); }
.fx-step.fx-k-h { background: var(--fx-h-bg); border: 1.5px dashed var(--fx-h-line); }
.fx-step.fx-k-h .fx-sico { background: #fff; color: var(--fx-h-ink); }

/* pantallas anchas: diagrama; el resto: lista */
@media (min-width: 1040px) {
  .fx-board .fx-list { position: absolute; width: 1px; height: 1px; overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; }
}
@media (max-width: 1039px) {
  .fx-lg-p { display: none; }
  .fx-canvas { display: none; }
}
.fx-board .fx-list { margin-top: 2px; }

/* panel de ventas */
.fx-panel { background: var(--green-soft); }
.fx-stages { list-style: none; display: flex; flex-wrap: wrap; gap: 10px; margin: 24px 0 0; padding: 0; }
.fx-stages li { display: inline-flex; align-items: center; gap: 9px; padding: 9px 16px 9px 10px; border-radius: 999px; background: #fff; border: 1.5px solid var(--green-line); font-weight: 700; font-size: 0.95rem; }
.fx-stages li span { display: grid; place-items: center; width: 24px; height: 24px; border-radius: 50%; background: var(--green); font-size: 0.8rem; }
.fx-learn { list-style: none; margin: 24px 0 0; padding: 0; display: grid; gap: 14px; grid-template-columns: repeat(auto-fit, minmax(min(100%, 300px), 1fr)); }
.fx-learn li { display: grid; grid-template-columns: 36px 1fr; gap: 12px; padding: 16px; border-radius: 16px; background: #fff; border: 1.5px solid var(--green-line); color: var(--green-deep); }
.fx-learn strong { display: block; color: var(--ink); font-size: 1rem; }
.fx-learn span { display: block; margin-top: 3px; color: var(--ink-soft); font-size: 0.93rem; line-height: 1.55; }

@media print { .fx-chips, .fx-pick { display: none; } }

/* herramienta «Descubre tu funnel ideal»: pantalla de resultado */
.fi-why { margin: 14px 0 0; font-size: 1.04rem; line-height: 1.65; color: var(--ink-soft); }
.fi-sub { margin: 24px 0 14px; font-size: 1.05rem; font-weight: 800; color: var(--ink); }
.fi-fine { margin: 10px 0 0; text-align: center; font-size: 0.85rem; color: var(--ink-soft); }
.fl-card .fx-grp::before { border-color: #fff; }
.fi-def { margin: 10px 0 0; font-size: 0.95rem; line-height: 1.55; color: var(--ink-soft); }
.fi-list { list-style: none; margin: 0; padding: 0; display: grid; gap: 8px; }
.fi-list li { position: relative; padding-left: 28px; font-size: 1rem; line-height: 1.55; color: var(--ink); }
.fi-list li::before { content: ""; position: absolute; left: 2px; top: 0.42em; width: 14px; height: 8px; border-left: 2.5px solid var(--green-deep); border-bottom: 2.5px solid var(--green-deep); transform: rotate(-45deg) scale(0.9); }
.fi-next { margin: 22px 0 0; padding: 16px 18px; border: 1px solid var(--green-line); border-left: 4px solid var(--green); border-radius: 14px; background: var(--green-soft); }
.fi-next-k { margin: 0; font-size: 0.74rem; font-weight: 800; letter-spacing: 0.1em; text-transform: uppercase; color: var(--green-deep); }
.fi-next-t { margin: 6px 0 0; font-size: 1rem; line-height: 1.55; color: var(--ink); }

/* el diagrama sale del ancho del texto para que se lea más grande */
@media (min-width: 1040px) {
  .fx-board { width: min(100vw - 2 * var(--gutter), 1260px); position: relative; left: 50%; transform: translateX(-50%); }
}
@media (min-width: 700px) and (max-width: 1039px) {
  .fx-board .fx-grp ul { grid-template-columns: repeat(auto-fit, minmax(300px, 1fr)); }
}

/* ficha de cada recorrido: ventaja, para quién y descripción */
.fx-ficha { margin-top: 18px; display: grid; gap: 10px; max-width: 760px; padding: 18px 22px; border: 1px solid var(--line); border-left: 4px solid var(--green); border-radius: 14px; background: #fff; }
.fx-ficha p { margin: 0; font-size: 1.04rem; line-height: 1.6; color: var(--ink-soft); }
.fx-ficha strong { color: var(--ink); font-weight: 800; }

/* pasos clave: el agendamiento, el video de ventas, el pago */
.fx-hito > rect:first-child { stroke: var(--green-deep); stroke-width: 2.8; }
.fx-hito { filter: drop-shadow(0 6px 10px rgba(72, 117, 35, 0.28)); }
.fx-tag rect { fill: var(--green-deep); stroke: none; }
.fx-node .fx-tag text { fill: #fff; font-size: 15px; font-weight: 800; letter-spacing: 0.05em; }
.fx-tagl { display: inline-block; margin-bottom: 6px; padding: 2px 10px; border-radius: 999px; background: var(--green-deep); color: #fff; font-style: normal; font-size: 0.74rem; font-weight: 800; letter-spacing: 0.08em; text-transform: uppercase; }
.fx-hito-step { border-color: var(--green-deep); border-width: 2px; }

/* bucle: el recorrido vuelve a empezar */
.fx-edge.fx-loop { stroke: var(--green-deep); stroke-width: 2.4; }
.fx-lab-e { font-size: 15px; font-weight: 700; fill: var(--green-deep); }

/* tres capas: lo ve tu cliente, ocurre solo, lo haces tú. Las tres filas miden lo mismo. */
.fx-capas { display: grid; gap: 12px; margin-top: 26px; }
.fx-capa { display: grid; gap: 12px; align-items: center; padding: 18px 22px; min-height: 118px; border-radius: 20px; background: #fff; border: 1.5px solid var(--line-strong); min-width: 0; }
.fx-capa ul { list-style: none; margin: 0; padding: 0; display: flex; align-items: flex-start; gap: 0; min-width: 0; }
.fx-capa-t { margin: 0; display: flex; align-items: center; gap: 12px; font-weight: 800; font-size: 1.05rem; line-height: 1.25; color: var(--ink); }
.fx-capa-t > span { display: grid; gap: 6px; justify-items: start; }
.fx-capa-t b { display: grid; place-items: center; flex: none; width: 28px; height: 28px; border-radius: 50%; background: var(--green-soft); color: var(--green-deep); font-size: 0.85rem; }
.fx-capa-tag { font-style: normal; display: inline-block; background: var(--green-deep); color: #fff; font-weight: 800; font-size: 0.7rem; letter-spacing: 0.06em; text-transform: uppercase; padding: 4px 10px; border-radius: 999px; }
.fx-paso { display: flex; flex-direction: column; align-items: center; gap: 8px; text-align: center; width: 92px; flex: none; }
.fx-paso-ic { position: relative; display: grid; place-items: center; width: 56px; height: 56px; border-radius: 50%; background: var(--green-soft); color: var(--green-deep); border: 1.5px solid var(--green-line); }
.fx-paso-t { font-size: 0.88rem; font-weight: 700; color: var(--ink); line-height: 1.2; }
.fx-flecha { flex: none; width: 34px; height: 2px; margin-top: 27px; background: var(--line-strong); position: relative; }
.fx-flecha::after { content: ""; position: absolute; right: 0; top: -3px; width: 7px; height: 7px; border-top: 2px solid var(--line-strong); border-right: 2px solid var(--line-strong); transform: rotate(45deg); }
/* fila 3: tu parte, trazo punteado como en los diagramas */
.fx-capa-h { border-style: dashed; border-color: var(--fx-h-line); background: var(--fx-h-bg); }
.fx-capa-h .fx-paso-ic { background: #fff; color: var(--fx-h-ink); border-color: var(--line-strong); }
/* fila 2: lo que ocurre solo, destacada por color y no por tamaño */
.fx-capa-a { background: var(--green); border-color: var(--green-deep); box-shadow: 0 10px 26px -12px rgba(72, 117, 35, 0.55); }
.fx-capa-a .fx-capa-t b { background: var(--ink); color: var(--green); }
.fx-capa-a .fx-paso-ic { background: var(--ink); color: var(--green); border-color: var(--ink); box-shadow: 0 4px 10px -3px rgba(6, 14, 23, 0.45); }
.fx-capa-a .fx-paso-t { color: var(--ink); font-weight: 800; }
.fx-capa-a .fx-flecha { background: var(--ink); }
.fx-capa-a .fx-flecha::after { border-color: var(--ink); }
.fx-rayo { position: absolute; top: -5px; right: -5px; display: grid; place-items: center; width: 22px; height: 22px; border-radius: 50%; background: #fff; color: var(--green-deep); border: 1.5px solid var(--green-deep); }
@media (min-width: 900px) {
  .fx-capa { grid-template-columns: 270px 1fr; gap: 20px; }
}
@media (prefers-reduced-motion: no-preference) {
  .fx-capa-a .fx-paso-ic { animation: fxpulso 4.8s ease-in-out infinite; }
  .fx-capa-a .fx-paso:nth-of-type(2) .fx-paso-ic { animation-delay: 1.2s; }
  .fx-capa-a .fx-paso:nth-of-type(3) .fx-paso-ic { animation-delay: 2.4s; }
  .fx-capa-a .fx-paso:nth-of-type(4) .fx-paso-ic { animation-delay: 3.6s; }
  @keyframes fxpulso { 0%, 28%, 100% { transform: none; } 6%, 20% { transform: scale(1.12); } }
}
@media (max-width: 899px) {
  .fx-capa { padding: 16px 14px; }
  .fx-capa ul { justify-content: space-between; }
  .fx-paso { width: auto; flex: 1 1 0; }
  .fx-paso-ic { width: 52px; height: 52px; }
  .fx-flecha { width: 14px; flex: none; margin-top: 25px; }
  .fx-capa-c ul, .fx-capa-h ul { justify-content: flex-start; }
  .fx-capa-c .fx-paso, .fx-capa-h .fx-paso { flex: 0 0 82px; }
  .fx-capa-c .fx-flecha { width: 18px; }
}
.fx-capa-a .fx-paso:nth-of-type(5) .fx-paso-ic { animation-delay: 4.8s; }
@media (prefers-reduced-motion: no-preference) { .fx-capa-a .fx-paso-ic { animation-duration: 6s; } .fx-capa-a .fx-paso:nth-of-type(2) .fx-paso-ic { animation-delay: 1.2s; } .fx-capa-a .fx-paso:nth-of-type(3) .fx-paso-ic { animation-delay: 2.4s; } .fx-capa-a .fx-paso:nth-of-type(4) .fx-paso-ic { animation-delay: 3.6s; } @keyframes fxpulso { 0%, 24%, 100% { transform: none; } 5%, 17% { transform: scale(1.12); } } }
@media (max-width: 899px) {
  .fx-capa-a ul { gap: 0; }
  .fx-capa-a .fx-paso-ic { width: 46px; height: 46px; }
  .fx-capa-a .fx-paso-ic svg { width: 24px; height: 24px; }
  .fx-capa-a .fx-paso-t { font-size: 0.74rem; }
  .fx-capa-a .fx-flecha { width: 8px; margin-top: 22px; }
  .fx-capa-a .fx-rayo { width: 18px; height: 18px; top: -6px; right: -6px; }
}
.fx-capa-h .fx-paso { width: auto; min-width: 92px; }
.fx-capa-h .fx-paso-t { white-space: nowrap; }
@media (min-width: 900px) and (max-width: 1119px) {
  .fx-capa { grid-template-columns: 200px 1fr; gap: 14px; padding-inline: 18px; }
  .fx-paso { width: 76px; }
  .fx-paso-ic { width: 50px; height: 50px; }
  .fx-flecha { width: 20px; margin-top: 24px; }
  .fx-capa-h .fx-paso { width: auto; min-width: 76px; }
}

/* esquema reducido del funnel recomendado: el mismo diseño de /estrategias/, en pequeño */
.fi-esq { margin: 14px 0 4px; padding: 12px; border: 1px solid var(--line); border-radius: 16px; background-color: #fbfcf9; background-image: radial-gradient(circle, #d9e0d0 1px, transparent 1.4px); background-size: 18px 18px; }
.fi-esq .fx-svg { display: block; width: 100%; height: auto; max-width: 100%; }
.fi-vende { margin: 16px 0 18px; font-size: clamp(1.08rem, 2.6vw, 1.22rem); font-weight: 650; line-height: 1.5; color: var(--ink); }
.fi-def-s { margin: 4px 0 0; font-size: 0.82rem; }
.fi-vende strong { font-weight: 800; }
.fi-vende { font-weight: 500; }